Dallas Pets Alive - Adoptable Trends

Working with Dallas Pets Alive, we felt that shelter dogs lack attention & online exposure to find a permanent home. The idea was simple, we renamed our adoptable dogs after something that earns a lot of attention. We renamed them after the hottest trending topics. This way we redirected the attention trends get towards our dogs, and made trending topics our new direct and close way to adopt dogs. Visit adoptabletrends.com to learn more and maybe adopt a trend.

AWARDS

D&AD 2016 - Graphite Pencil (Digital Marketing)
D&AD 2016 - Wood Pencil (Direct)
One Show 2016 - Silver Pencil (Branded Entertainment)
One Show 2016 - Silver Pencil (Direct)
One Show 2016 - Merit (Interactive)
Cannes Lions 2015 - Silver Lion (Media)
Cannes Lions 2015 - Bronze Lion (Cyber)
Cannes Lions 2015 - Shortlist (Branded Content & Entertainment)
Clio Awards 2015 - Bronze Direct (Digital)
Clio Awards 2015 - Bronze Engagement/Experiential (Guerrilla)
iAB Mixx Interactive Awards 2015 - Gold
iAB Mixx Interactive Awards 2015 - Bronze
El Sol 2015 - Silver (Digital)
El Sol 2015 - Silver (Direct)
El Sol 2015 - Finalist (TV)
U.S.H. Idea Awards 2015 - Silver (Cyber)
U.S.H. Idea Awards 2015 - Silver (Promo & Activation)
El Ojo de Iberoamérica 2015 - Finalist (Interactive)
El Ojo de Iberoamérica 2015 - Finalist (Media)
El Ojo de Iberoamérica 2015 - Finalist (Content)
El Ojo de Iberoamérica 2015 - Finalist (USH Best Idea)
Wave Festival 2015 - Finalist (Cyber)
Addys 2016 National - Gold (Digital)
Addys 2016 Regional - Gold (Digital)
Addys 2016 Local - Best Of Show
Addys 2016 Local - Gold (Digital)
Wave Festival 2016 - Silver (Promo)
Wave Festival 2016 - Silver (Branded Content)
New York Festival 2016 - Finalist Award (Digital)
New York Festival 2016 - Finalist Award (Digital)
New York Festival 2016 - Finalist Award (PSA)
New York Festival 2016 - Finalist Award (Media)
Facebook Awards 2016 - Finalist (Facebook for Good)
Facebook Awards 2016 - Winner USA (Facebook for Good)
Cannes Lions 2016 - Shortlist (Health Lions)
Cannes Lions 2016 - Shortlist (Innovation Lions)

CREDITS
Executive Creative Director: Ciro Sarmiento
Head of Art: Gustavo Zapata
ACD: Mónica Douglas
Sr. Art Director: Francisco Arranz
Sr. Copywriter: Jose Benítez
Art Director: Arturo Lee
Director of Digital: Francisco Cárdenas

Agency: Dieste Inc., Dallas
Search Engine Marketing: Standing Dog Interactive
Production House: Letca Films
Director: Jorge Colón
Executive Producer: Melina Acevedo
Music/Sound Mix: Personal Music

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