Dallas Pets Alive - My Martha

Tasked with reminding people how influential dogs can be in our lives, we set out to reveal a powerful truth in history. So we went back 50 years, when iconic Beatle musician Paul McCartney first composed “Martha My Dear,” a beautiful song many of us still love today. For years people believed the song was about Paul’s girlfriend at the time. So we masterminded a campaign that recreated the birth of the song and gave credit to Paul’s dog Martha, who according to him was the real inspiration behind it all after he gave her a home. This truth about Martha as well as the achievements of people’s own pets proved to the world that when you change a dog’s life, they return the favor.

www.mymartha.pet​​​​​​​
AWARDS
GOLD - USH IDEA AWARDS 2016 (SPECIAL AWARD: MUSIC IN ADVERTISING)

CREDITS
Executive Creative Director: Ciro Sarmiento
Associate Creative Director: Damian Nuñez
Sr. Art Director: Francisco Arranz Amaya
Sr. Copywriter: Jose Benitez
Agency Producer: Jose Luis Chavez
Production Company: Nunchaku
Exc. Producer: Leda Nasio
Director: Seba Schor
Editors: Jose Benitez, Seba Schor

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