After 4 years without advertising, FCUK comes back and now, the brand that became famous by playing with the words, is playing with the images too. The big idea was to take their game and play it from a completely new point of view. Edgy, sensual, simple and brilliant.
This is The FCUK campaign.
Gold - Young Guns D&AD - Inbook JCDecaux - Gold
Art Direction: Francisco Arranz, Regis Pranaitis Copywriting: Rafa Martínez Gonzalvo