The FCUK campaign

After 4 years without advertising, FCUK comes back and now, the brand that became famous by playing with the words, is playing with the images too. The big idea was to take their game and play it from a completely new point of view. Edgy, sensual, simple and brilliant. This is The FCUK campaign.

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AWARDS

Gold - Young Guns
D&AD - Inbook
JCDecaux - Gold

Art Direction: Francisco Arranz, Regis Pranaitis
Copywriting: Rafa Martínez Gonzalvo

Photography & post production: Regis Pranaitis

School: Miami Ad School Madrid

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