5/3 Bank - Beyond Numbers

Most people measure wealth in dollar amounts.
The commas between those sums also tell us a lot about a person’s net worth: two commas: millionaire. Three commas: billionaire. But we wanted 5/3 Bank to do something different. Because a curious banker should understand that family, passions and legacy are as important to the management of wealth as numbers.

 
Executive Creative Director: Dave Loew & Jon Wyville
Art Director: Francisco Arranz
Copywriter: Luna Hurtado
Agency: Leo Burnett Chicago
Photo: Andy Reynolds
 
 

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