Most people measure wealth in dollar amounts. The commas between those sums also tell us a lot about a person’s net worth: two commas: millionaire. Three commas: billionaire. But we wanted 5/3 Bank to do something different. Because a curious banker should understand that family, passions and legacy are as important to the management of wealth as numbers.
Executive Creative Director: Dave Loew & Jon Wyville
Art Director: Francisco Arranz Copywriter: Luna Hurtado Agency: Leo Burnett Chicago Photo: Andy Reynolds